Traditionally, CVs were the primary approach in how individuals applied for jobs. However, due to the increasingly digital age, changes in technology have shifted the process in how employers hire candidates. One of these methods is social media, described by Hunter (2015) as a ‘social CV.’ I have produced an infographic which highlights key statistics from Jobvite (2014) on how employers recruit employees.
Figure 1. Professional online profile (self-produced via Piktochart, statistics from Jobvite, 2014).
Authenticity and Marketing
According to Kadlac (2017), an individual who possesses an authentic online identity is genuine and able to present evidence of their identity. Maintaining authenticity is crucial for employability as employers actively monitor the digital footprints of candidates to find the most suitable one (Carruthers, 2012). Carelessly managing your professional online profiles can lead to serious implications, as seen in Sacco’s case.
Figure 2. Authenticity and professional profiles (self-produced via Google Slides).
Groysberg and Abrahams (2014) suggests that people should keep their personal and professional life separate; this is to ensure that professionality and authenticity are maintained in the workplace. Additionally, separation can influence the types of posts people share (Peregrin, 2012). For example, a psychologist may post about a journal article, yet an engineer may consider the information irrelevant. Therefore, an individual should aim to tailor their content relevant towards their industry, demonstrating enthusiasm.
A consistent and original profile is vital. LinkedIn is an excellent platform for consistency as individuals can develop a strong profile and apply this to their other social networks (e.g. Twitter). After all, employers use LinkedIn for professional networking and employability (Jobvite, 2014). Below is a video that demonstrates just how important professional profiles are for online networking and self-promotion.
Figure 3. Creating an attractive professional profile (IE University, 2014).
How to Ensure Authenticity
I have produced a short video which provides tips on how to maintain a professional profile across social media platforms.
Figure 4. Professional profile tips (self-produced via PowToon, suggestions from Mathieu, 2009).
Online profiles allow people to express their personality, which showcases authenticity (The Employable, 2014). Ultimately, most employers only spend “ten seconds on a CV,” and thus individuals need other techniques to market themselves as employable (Harris, 2014). Some authors have now implied that blogging can make an individual stand out from the competitive job market as it illustrates enthusiasm, creativity, and passion (Mathieu, 2009).
Figure 5. Short slides displaying benefits of blogging (self-produced via Prezi).
Therefore, evidence indicates there are a plethora of ways to present a person’s professional profile.
An individual’s ‘brand’ is built through the connections they make, their authenticity, and their consistency (BBC, 2013). By exhibiting these skills, an individual can provide evidence of their passion and authenticity, all from their digital identity. After all, you are what you present!
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BBC News. (2013). Job hunting: How to promote yourself online.
Beh, W. J. (2017). Topic 2: Online identities – Who do you think I am? WordPress.
Carruthers, R. (2012). Managing your digital footprint. Career Destinations, University of Southampton.
Dekmezian, G. (2015). Who do people blog? The benefits of blogging. The Huffington Post.
Groysberg, B., & Abrahams, R. (2014). Manage your work, manage your life. Harvard Business Review.
Harris, L. (2014). Using social media in your job search. University of Southampton.
Hunter, P. (2015). The rise of the social CV. We Are Source.
IE University. Be found, and then be great! – Creating an attractive professional profile. YouTube.
Jobvite. (2014). Social recruiting Survey.
Kadlac, A. (2017). The challenge of authenticity: Enhancement and accurate self-presentation. Journal of Applied Philosophy. doi: 10.1111/japp.12266
Lotich, P. (2014). 5 advantages of professional networking. The Thriving Small Business.
Mathieu, J. (2009). Marketing yourself: Enhance your profile and advance your career. Journal of the American Dietetic Association, 109(5).
Nyman, N. (2014a). I’ll tweet you my job spec if you snap me your CV. Web Science MOOC.
Peregrin, T. (2012). LinkedIn profile makeover: Optimizing your professional online profile. Journal of the Academy of Nutrition and Dietetics, 112(1), 23 – 25. doi: 10.1016/j.jand.2011.11.006
Ronson, J. (2015). How one stupid tweet blew up Justine Sacco’s life. The New York Times Magazine.
Snowdon, G. (2011). The rules of social recruiting. The Guardian.
Tapscott, D. (2014). Five ways talent management must change. World Economic Forum.
The Employable. (2014). How blogging can help you get a job. TheEmployable.
Figure 1. Self-produced via Piktochart.
Figure 2. Self-produced via Google Slides.
Figure 3. Be found, and then be great! – Creating an attractive professional profile. Accessed from YouTube.
Figure 4. Self-produced via PowToon.
Figure 5. Self-produced via Prezi.